With a similar function as QR Codes, Microsoft Tags are High Capacity Color Barcodes (HCCBs) that use advanced image processing techniques to decode even the most out-of-focus barcode images.
Like QR codes, Microsoft Tags can be used as apart of a marketing campaign where consumers scan the code with their cell phones and they will be directed to the appropriate web page. Where Microsoft Tags have the upper hand on QR codes is their size. Because HCCBs make use of various geometric patterns and colors, they can store the same information as QR codes, but in a much smaller space. This comes in handy particularly with printed material that is paid by the inch.
If you would like to get the Microsoft Tag reader for your phone, you can download it here.Just like with creating your own barcodes or QR codes, you can also create your own Microsoft Tag. For more information on Microsoft Tags, visit their site.
While neither QR codes or Microsoft Tags are that prevalent in the US, it will be interesting to see which makes more of an impact.