Tag Archives: duncan hines bake on

QR Code Cupcakes

Duncan Hines uses QR Codes to create a whole new kind of advertising campaign

QR codes have been printed on just about anything these days–they’ve even been constructed out of candy such as chocolates and m&ms, and now, they’ve even been made out of cupcakes.

Duncan Hines recently launched their “Bake On” campaign, featuring a different take on their tradition advertising campaigns. Rather than showing their usual mom baking in the kitchen, Duncan Hines took a different approach–featuring decadent recipes and no children.

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