If you watched the Super Bowl on Sunday, then you probably saw the GoDaddy commercial. This year’s commercial differed from previous years in that it featured a QR code.

While QR codes have made it to TV before, they are still primarily being used in print campaigns. However, Go Daddy’s use of the QR code during the Super Bowl reaped “the best mobile website traffic… ever.”

Because of their televised QR code campaign, GoDaddy’s customer base expanded beyond the 10 million mark for the first time. Because GoDaddy offered discounts and created two internet-only commercials, which could be accessed through QR codes on the televised commercials, mobile site traffic spiked

Could this be the start of more televised QR code campaigns? Share your thoughts by commenting below, or on our Facebook or twitter pages.

The USPS’ summer QR code campaign was a huge success… will they be able to expand upon their success in 2012?

Over the summer, the U.S. Postal Service (USPS) used QR codes on mailers to give a discount on Standard and First-Class mail items. The program was so successful, that the USPS board insists that a similar promotion be done in 2012.

While the details of the promotion are still TBA, the USPS is looking to expand upon their campaign from last year, engaging consumers and creating lasting success for the mail.

It’s refreshing to see that even a large, government run institution such as the USPS is using QR codes to their advantage. In an age where e-mails are sent instantaneously, automatically and on-the-go, the USPS needs to keep mail alive, and QR codes may just be that solution.

Did you participate in the USPS QR code campaign last year to receive a discount? Why or why not? Share your thoughts by commenting below, or on our Facebook or twitter pages.

Today, QR codes can become quite trite if not part of a well thought out campaign. The standard QR code printed on an ad has been done all too many times. However, I recently came across this interesting use of QR codes in which Scandinavian Airlines sent an e-mail to subscribers that contained two QR codes. From there, the recipient and their partner would scan the QR codes and watch a diptych style move from their smartphones. At the end of the video, a promotional code was revealed. Watch the video below to see this innovative campaign in action:

Couple Up to Buckle Up from T&J on Vimeo.

Share your thoughts on this campaign, or any other interesting ones you’ve seen, by commenting below, or on our Facebook or twitter pages.

No need to be scared of that computer at the library or internet café, once again, Google is here to save the day! Google has a new way to securely log users into their accounts on public computers via, you guessed it, QR codes.

By visiting accounts.google.com/sesame on the computer, a Google login will appear on your phone, allowing you to log-in safely and securely on the computer rather than worrying about your security being compromised on a public computer. For additional security measures, be sure to use your network’s cellular data rather than the establishments free Wi-Fi.

**UPDATE**
After only a few short days, Google has discontinued the service, stating:

Hi there – thanks for your interest in our phone-based login experiment.
While we have concluded this particular experiment, we constantly experiment with new and more secure authentication mechanisms.
Stay tuned for something even better!
Dirk Balfanz, Google Security Team.

What could this something better be? Will it still involve QR Codes, or perhaps RFID or NFC? Share your thoughts and speculations by commenting below, or on our Facebook or twitter pages.

Google recently received a patent for driverless car technology, which would use artificial intelligence in conjunction with QR codes.

Essentially, the technology will use GPS to locate pre-determined markers on the road. Once a driver locates one of these markers and stops on it, the car can switch to autonomous mode. Cameras and sensors on the vehicle will detect future markers, which will use QR codes. By reading a QR code, the car can then proceed to a pre-determined location without the need for someone to drive it.

The artificial intelligence will receive instructions and use GPS, cameras and sensors along a pre-define route, even parking itself once at the destination.

So far, Google has created a prototype based on a Toyota Prius that uses a Light Detection and Ranging LIDAR device on the car’s roof in order to accurately monitor surroundings. The prototype has reportedly been taken on a one thousand mile test run and was successful, without human intervention.

While it’s nice to know driverless cars are possible with QR codes, I wouldn’t expect this to be offered to consumers for years to come.

Would you trust your car to drive itself via QR codes? Share your thoughts by commenting below, or on our Facebook or twitter pages.