Are QR codes dead, or have they only begun to really live?
While we’ve discussed the potential death of qr codes before, I wanted to revisit the subject since the codes have been receiving a lot of attention in the media lately.
Earlier today, Forbes asked, “Are QR Codes Dead?,” citing the fact that only 17 percent of smartphone users have scanned a QR code. Forbes blames their lack of use on two main reasons – businesses aren’t using them correctly… and neither are consumers.
Regarding the first issue, often times businesses aren’t using QR codes in practical places. In addition, businesses often link their QR codes to content that is not helpful, does not add value and worst of all, is not mobile-friendly.
The second issue of QR codes not being used correctly by consumers is even tougher to deal with. There’s definitely a learning curve, and if you see a sign with a QR code and don’t already have an app, are you really going to take the time to stop what you’re doing, download the app, create an account and then scan the code… all to just go to a non-mobile friendly website?
Until businesses offer QR codes that provide value and consumers become more educated on their use, QR codes seem to walk a fine line between becoming explosively popular or simply being replaced. Earlier, we defended the QR code, coming to the same conclusion about consumer education and business best practices, but it’s been over six months and it seems not much has changed.
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